The period from the end of November to February, affectionately known as "Engagement Season," witnesses a significant surge in proposals. It's the time when love is in the air and people are taking the plunge into matrimony. For photographers, this season can be a goldmine for your photography business and, to make the most of it, you'll want to be well-prepared in advance.
With 91% of couples hiring a photographer for their big day1, the real question is… Are you ready to win their adoration and business?
If not, don’t worry, because we’re here with our 5 top tips to get your business tip-top before Engagement Season really kicks in!
Scheduling your Social Media Posts
With over 90% of couples announcing their engagement on social media2, Engagement Season is the perfect moment to showcase your skills, creativity, and expertise while they’re online and the algorithm’s working in your favour. So, how can you ensure that your social media channels are singing with enticing content throughout this season? Let's break it down:
Review Your Past Successes – Analyse your top posts from the past 12 months. If you can identify common elements, you’ll already have a head start on creating content that you know your audience will love.
Batch Create and Schedule – Plan and schedule posts ahead of time to maintain consistency and maximise reach, especially by coinciding your posts with peak engagement periods.
Engage and Interact – Build a sense of community around your brand by fostering conversation, asking questions and interacting with your followers!
Optimise Your Enquiry Process
Your business's success during Engagement Season largely depends on how well you manage potential clients' initial enquiries. These first interactions are the building blocks of a successful client-photographer relationship.
Here’s how you can ensure your enquiry process is smooth, professional, and leaves a positive impression:
Speedy Response – Respond quickly and efficiently to new enquiries to show your commitment and eagerness to work with the couple.
Email Templates – Set up well-crafted templates for various scenarios, such as initial inquiries, follow-ups, or requests for information, to help you save time and maintain consistency.
Up-to-date Brochure – Provide a professionally designed, comprehensive, up-to-date brochure that includes pricing, packages, and any special deals/discounts for the season.
Streamline Booking Calls – Set up an online booking form that allows couples to choose a convenient time for them within your working hours to not only save you both time but also provide a seamless booking experience.
Prep Your Prices
Pricing is a pivotal aspect of your photography business, particularly with the Cost of Living Crisis meaning so many couples are now getting hitched on a budget.
With the average UK engagement lasting 31 weeks3 and the majority of couples booking their photographer within the first 6 months4, having your pricing strategy in check is crucial. Here's how to ensure your prices are on point and set for the future:
Long-Term Planning – By setting your prices in advance, you provide potential clients with transparency and the time to save.
Benchmark the Competition – Researching your competitors to understand the market rates will help you determine whether your prices are competitive or need adjusting.
Profitability Analysis – Make sure your prices are not only competitive but also sustainable for your business's growth and success.
Showcase Your Portfolio
Your portfolio is a window into your photography skills and style. It's a showcase of your best wedding work and plays a significant role in attracting engaged couples as they get prepped for their big day. Here's how to make the most of it:
Update it! – Make sure your portfolio showcases your latest and greatest work that highlights your versatility and talent.
Quality over Quantity – Curate your portfolio to feature only your very best shots, carefully selecting them to leave a more significant impact.
Blog about it – Share stories behind your favourite shoots, provide photography tips, or even showcase some of your portfolio highlights. Blogging not only keeps your website fresh but also engages your audience, making your photography services even more appealing.
Audit Your Online Presence
With 52% of newly engaged couples heading to Instagram for inspo5, it's more important than ever to have a strong and consistent online presence. To help you stand out in a crowded, competitive digital landscape, remember to:
Uniform Messaging – Your messaging, from your website's 'About' section to your social media posts, should convey a clear and cohesive story to make sure your brand's voice is consistent across all platforms.
Professional Imagery – A consistent visual style helps create a recognisable brand and builds trust with potential clients.
Socials – Your social media profile pictures, cover photos, and bios should be current and aligned with your branding. Don't forget to regularly post engaging content!
Directory Listings – Consistency in your contact details, portfolio images, and client reviews across all platforms is crucial, so update your info across all directories.
Be Prepared!
So, as the period of love and proposals kicks off, don't let Engagement Season catch you off guard! Prepare now, and you can make a lasting impression and position your photography business as the perfect choice for couples looking to capture their special moments. Need a hand? We’re here to help. Get in touch for a chat.
Sources
1 Bridebook UK Wedding Report 2023
2 The Knot 2021 Jewelry & Engagement Study
3 Bridebook UK Wedding Report 2023
4 Bridebook UK Wedding Report 2023
5 Wedding Dates UK Wedding Industry Report
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